Funnel Analytics &
Buyer Journey Visualization
for HubSpot

Get clarity on your B2B funnel performance in minutes, without complicated HubSpot reports or BI tools.

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Ask RevOptica about your HubSpot data.
Get an answer back.

No report builder. No filters to configure. No RevOps ticket.
Just the answer, from the HubSpot data you already have.

How can I help?
Ask anything about your HubSpot pipeline, deals, and revenue.
Lowest-hanging fruit
What funnel stages are the lowest hanging fruit to improve upon that will increase the overall funnel performance?
Lead quality & speed-to-lead
Are we seeing an increase or decrease of lead quality? Are leads falling through the cracks? What has been the average time from lead (or MQL) creation to first touch by a sales rep?
Ideal customer flow
Based on the closed won customers in this data cohort, what does an optimal funnel performance look like (i.e., average days in each stage, average number of marketing and sales activities per stage)?
Activity attribution
Do the amount of sales or marketing activities per stage have an effect on increasing or decreasing conversion and win rates?
Improving over time
What funnel stages have been improving over time in terms of performance (i.e., conversion rates to the next stage, faster velocity)? How are we doing now compared to six or 12 months ago? Why?
Declining over time
What funnel stages have been decreasing over time in terms of performance (i.e., conversion rates to the next stage, slower velocity)? How are we doing now compared to six or 12 months ago? Why?
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Go-To-Market is a team sport.
But different roles require different insights.

Founders & CEOs

Get the intelligence to drive greater predictability in your go-to-market strategy and business growth forecast.
  • GTM Strategy
  • CAC, CAC Payback & Unit Economics
  • Revenue Forecasting

CMOs & Marketing Leaders

Ditch the overly complicated, "black box" marketing attribution tools and get the answers you need.
  • Campaign Performance
  • Multi-Touch Attribution
  • Marketing-influenced Pipeline

CROs & Sales Leaders

Coach your team to win more deals by gaining a deeper understanding of how you won your best customers.
  • Rep Performance
  • Deal Insights
  • Sales Pipeline Analysis

GTM & RevOps Leaders

Forget spending hours on dashboards that no one else looks at. Get  insights to help your entire GTM team manage pipeline and drive growth.
  • Funnel Conversion Rates
  • Funnel & Deal Velocity
  • Win/Loss Rate Per Stage

See what your funnel is actually doing

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RevOptica is a funnel performance analytics and buyer journey visualization tool for HubSpot. We help B2B sales & marketing teams, startup founders and CEOs uncover critical insights to drive their go-to-market growth.

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