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Buyer Journey Framework Resources
Learn.
- What Are Buyer Journey Decision Frameworks?
- How to Develop a Buyer Journey Framework
- How to Operationalize a Buyer Journey Framework (coming soon – subscribe to be notified when it’s published!)
Do.
- Ideal Customer Profile (ICP) Definition Worksheet
- Buyer Persona Definition Template
- Buyer Journey Decision Framework Template
- Content Audit / Asset Map Template
Get Help.
- Heart of the Customer
Customer journey mapping consultancy. Learn more about their services here. - Structured Empathy
Operated by solo consultant Brian Walsh. Reach out to him here. - DesiredPath
Solo consultant Kia Puhm who champions an approach called the Intelligent Framework™. Learn more about her services here. - Speero
Formerly known as CXL, Speero is a full service agency that can help with user research. Learn more about them here.
- RevOptica
Our B2B buyer journey visualization & analytics tool. Learn more here.
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About the Author
Tony is a long-time go-to-market expert with close to 20 years experience in B2B SaaS companies. While he started his marketing career at IBM, he spent most of his career leading marketing, sales development, and revenue operations at various startups, including Mintigo (acquired by Anaplan), Qordoba (rebranded to Writer), and Conversion Logic (acquired by VideoAmp). He's been recognized as a thought leader and speaker on various topics such as ABM, PLG, marketing ops and revops, growth, and B2B marketing at past events including GTM Summit, FlipMyFunnel and SiriusDecisions. In addition, he is the Head of Growth at Mucker Capital and also serves as a coach and mentor at several startup accelerator programs.
